Markup Calculator

Easily calculate your ideal selling price based on your target markup percentage, or work backwards to find the markup percentage you're currently applying to your cost price.

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How to use Markup Calculator

  1. 1

    Step 1

    Choose mode

  2. 2

    Step 2

    Enter cost price

  3. 3

    Step 3

    Enter markup% or selling price

  4. 4

    Step 4

    See results

Markup vs Margin

Markup = profit ÷ cost price. Margin = profit ÷ selling price. For the exact same profit amount, you will have different percentages because the denominator changes.

Examples

Target 25% Markup

Input
Cost: ₹800, Markup: 25%
Output
Selling Price: ₹1,000, Margin: 20%

Frequently asked questions

What is markup?

Markup = (selling price − cost) / cost × 100. It tells you how much above cost you're selling.

25% markup on ₹800 cost?

Selling price = ₹800 × 1.25 = ₹1,000. Margin is 20% (₹200/₹1,000).

Why is markup always higher than margin?

For the same profit, cost < selling price, so dividing by cost always gives a larger percentage.

Category: Business

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Last updated 10 August 2026